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The MVC (Minimum Viable Community) is the most basic setup that brands should start with, in order to build the right foundations for their community.

Since community is such a catch-all buzzword, building one can seem ambitious and vague at the same time. At the outset, the idea might not appear immediately actionable.

To solve this problem, BCKDRP built on top of Eric Ries' concept of the Minimum Viable Product (MVP) and developed a program that helps startups achieve a Minimum Viable Community (MVC): the lowest hanging fruit to test community hypotheses with minimal resources.

This is a 5-week program designed for young Gen Z/Y startups where we’ll deep-dive into your community efforts, identify hidden insights, and build your MVC from the ground up.

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Why Community? ⚡

Treated rarely as a business function, brand communities are more than just purchasers of a product — they’re connected by something deeper that supports and enables the brand to flourish.

A thriving community not only buys your product but also consumes your content, talks about it with friends and family, shares their passion for it on social media, and so on.

Community is an investment, one that requires extensive insight and collaboration. That’s why we work with just a handful of brands, ensuring they’ll have the right strategy and tools to set up an organic, connected community, use better engagement tactics, and improve their company’s long-term chances of success.

<aside> 📈 *Higher Logic, a human-focused engagement platform, broke the numbers down in a blog of theirs:*

"The numbers speak for themselves; internal and external communities generate 6,470% ROI for companies.

At 2 years: 1,300% At 4 years: 6,200% At 7 years: 7,500% At 10 years: 10,000%"

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Program Breakdown 📝

Each phase of the five-week program will be divided into two sessions of 90 and 60 minutes each.

Week 1: Foundation

• Session One (60 minutes)
  • Why Community: we’ll explain the benefits of community, go over success stories, and establish our approach to building community.
• Session Two (90 minutes)
  • A thorough rundown of your brand and product offering.
  • Understanding the competitive landscape while benchmarking against other successful communities in your industry.

Outcome: A run-through of your product and brand offering, understanding the competitive landscape and receiving all the foundational elements to build your MVC.

Week 2: Build

• Session One (90 minutes) Building your core elements - naming the community, defining its purpose, identity, values, member personas, and the appropriate KPIs to track.

• Session Two (60 minutes)

  Analyzing the broader strokes and discussions from Session 1 to develop patterns, honing in on core concepts unique to your brand.